Wild at Heart Foundation
Analysis
Wild at Heart Foundation is a registered charity in England and Wales, based in London. It was registered in May 2015, 11 years ago. Its declared purposes cover animals, which this site groups under animals. Legally it is a charitable incorporated organisation (CIO). It says it provides other finance and provides advocacy/advice/information.
In the financial year ending June 2025, Wild at Heart Foundation reported income of £162k and spending of £166k, spending 103% of its income. Across the 5 years on record, from June 2021 to June 2025, income fell from £528k to £162k (-69%), an average of -26% a year. The sharpest change came in the year to June 2023, when income dropped by 41%. Over the whole period it spent 107% of the income it received.
Among 2,161 England and Wales charities whose main cause is animals and that reported income, Wild at Heart Foundation sits at the 71st percentile: it is larger than about 71% of them. Against every charity in England and Wales with reported income it ranks in the 78th percentile. Charities of a similar size with the same main cause include Penrith District Red Squirrel Group (£161k), Pro Dogs Direct (£162k) and Annie's Trust (£161k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The mission of Wild at Heart Foundation is to compassionately reduce the world's stray dog population through sponsoring sterilisation and welfare campaigns globally. Wild at Heart Foundation also supports awareness and education campaigns, helping project partners to encourage their local communities to change attitudes and behaviours towards dogs, and to treat them with kindness and respect.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Penrith District Red Squirrel Group | Cumbria | £161k |
| Pro Dogs Direct | Aldershot | £162k |
| Annie's Trust | Lowestoft | £161k |
| Iris's Cats in Need | Stoke-On-Trent | £162k |