Pro Dogs Direct

Analysis

Pro Dogs Direct is a registered charity in England and Wales, based in Aldershot. It was registered in August 2006, 20 years ago. Its declared purposes cover animals, which this site groups under animals. It says it provides human resources and provides services.

In the financial year ending September 2025, Pro Dogs Direct reported income of £162k and spending of £147k, spending 91% of its income. Across the 5 years on record, from September 2021 to September 2025, income fell from £179k to £162k (-9.6%), an average of -2.5% a year. The sharpest change came in the year to September 2024, when income dropped by 20%. Over the whole period it spent 81% of the income it received.

Among 2,161 England and Wales charities whose main cause is animals and that reported income, Pro Dogs Direct sits at the 71st percentile: it is larger than about 71% of them. Against every charity in England and Wales with reported income it ranks in the 78th percentile. Charities of a similar size with the same main cause include Wild at Heart Foundation (£162k), Iris's Cats in Need (£162k) and Penrith District Red Squirrel Group (£161k).