Simple Heart Initiative

Analysis

Simple Heart Initiative is a registered charity in United States, based in Santa Cruz, CA. It received its IRS tax-exemption ruling in May 2023, 3 years ago. Its declared purposes cover animal-related, which this site groups under animals. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Simple Heart Initiative reported income of $585k and spending of $318k, leaving 46% of income unspent that year. Across the 2 years on record, from December 2022 to December 2023, income grew from $170k to $585k (+244%), an average of +244% a year. The sharpest change came in the year to December 2023, when income rose by 244%. Over the whole period it spent 52% of the income it received.

Among 14,470 United States charities whose main cause is animals and that reported income, Simple Heart Initiative sits at the 83rd percentile: it is larger than about 82% of them. Against every charity in United States with reported income it ranks in the 72nd percentile, and in the 74th percentile within CA. Charities of a similar size with the same main cause include Society for the Prevention of Cruelty to Animals of Solano Cnty ($585k), Miller Park Zoological Society ($586k) and Sheltering Hands Inc ($584k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 100% of the total. Other salaries and wages came to $17k. At year end it held assets of $375k against liabilities of $0, net assets of $375k. It reported 1 employees.