Kindness Counts

Analysis

Kindness Counts is a registered charity in United States, based in Sevierville, TN. It received its IRS tax-exemption ruling in January 2005, 21 years ago. Its declared purposes cover animal-related, which this site groups under animals. The IRS classifies it as a publicly supported organisation (gross receipts test) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending May 2024, Kindness Counts reported income of $312k and spending of $279k, spending 89% of its income. Across the 4 years on record, from May 2020 to May 2024, income grew from $220k to $312k (+42%), an average of +12% a year. The sharpest change came in the year to May 2024, when income rose by 20%. Over the whole period it spent 61% of the income it received.

Among 14,470 United States charities whose main cause is animals and that reported income, Kindness Counts sits at the 73rd percentile: it is larger than about 72% of them. Against every charity in United States with reported income it ranks in the 62nd percentile, and in the 64th percentile within TN. Charities of a similar size with the same main cause include Louisa Humane Society Inc ($312k), Law N Paws ($312k) and Kellers Kats Rescue Inc ($311k).

On its Form 990 for the period ending May 2024, revenue came from contributions and grants 6.1% and program service revenue 94% of the total. Compensation of current officers, directors and key employees was $145k (52% of expenses). At year end it held assets of $608k against liabilities of $22k, net assets of $586k.