The Wellness Council of America

Analysis

The Wellness Council of America is a registered charity in United States, based in Brookfield, WI. It received its IRS tax-exemption ruling in June 1986, 40 years ago. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, The Wellness Council of America reported income of $1.3m and spending of $2.0m, spending 154% of what it took in. Across the 5 years on record, from December 2019 to December 2023, income fell from $1.8m to $1.3m (-28%), an average of -7.9% a year. The sharpest change came in the year to December 2023, when income dropped by 25%. Over the whole period it spent 126% of the income it received.

Among 72,936 United States charities whose main cause is other charitable purposes and that reported income, The Wellness Council of America sits at the 81st percentile: it is larger than about 81% of them. Against every charity in United States with reported income it ranks in the 82nd percentile, and in the 83rd percentile within WI. Charities of a similar size with the same main cause include Franklin Heritage Inc ($1.3m), Justin Volunteer Fire Department ($1.3m) and Zanesville Day Nursery Association Zanesville Day Nursery ($1.3m).

On its Form 990 for the period ending December 2023, revenue came from program service revenue 79% of the total. Compensation of current officers, directors and key employees was $161k (7.9% of expenses). Other salaries and wages came to $475k. At year end it held assets of $1.4m against liabilities of $76k, net assets of $1.3m. It reported 13 employees.

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.