Its About Kids

Analysis

Its About Kids is a registered charity in United States, based in Indio, CA. It received its IRS tax-exemption ruling in January 1998, 28 years ago. Its declared purposes cover human services, which this site groups under poverty relief. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending December 2023, Its About Kids reported income of $264k and spending of $158k, leaving 40% of income unspent that year. Across the 5 years on record, from December 2019 to December 2023, income grew from $57k to $264k (+360%), an average of +46% a year. The sharpest change came in the year to December 2020, when income rose by 255%. Over the whole period it spent 98% of the income it received.

Among 62,758 United States charities whose main cause is poverty relief and that reported income, Its About Kids sits at the 54th percentile: it is larger than about 54% of them. Against every charity in United States with reported income it ranks in the 59th percentile, and in the 62nd percentile within CA. Charities of a similar size with the same main cause include Christian Medical Ministries ($264k), Serving Hands USA Inc ($264k) and Tyrand Cooperative Ministries Inc ($264k).

On its Form 990 for the period ending December 2023, revenue came from contributions and grants 100% of the total. At year end it held assets of $983k against liabilities of $0, net assets of $983k.