Marketing Accountability Foundation

Analysis

Marketing Accountability Foundation is a registered charity in United States, based in Evansville, IN. It received its IRS tax-exemption ruling in August 2024, 2 years ago. Its declared purposes cover human services, which this site groups under poverty relief. The IRS classifies it as a publicly supported organisation (donations from the general public) under section 501(c)(3), and contributions to it are listed as tax-deductible.

In the financial year ending September 2024, Marketing Accountability Foundation reported income of $299k and spending of $289k, spending 97% of its income. Across the 3 years on record, from September 2019 to September 2024, income grew from $271k to $299k (+10%), an average of +5.1% a year. The sharpest change came in the year to September 2020, when income rose by 17%. Over the whole period it spent 120% of the income it received.

Among 62,758 United States charities whose main cause is poverty relief and that reported income, Marketing Accountability Foundation sits at the 56th percentile: it is larger than about 56% of them. Against every charity in United States with reported income it ranks in the 62nd percentile, and in the 61st percentile within IN. Charities of a similar size with the same main cause include Pianos for Peace Inc ($299k), Siskiyou Food Assistance Corporation ($299k) and Tri an Foundation ($299k).

On its Form 990 for the period ending September 2024, revenue came from contributions and grants 99% and program service revenue 1.3% of the total. Compensation of current officers, directors and key employees was $158k (55% of expenses). Other salaries and wages came to $3,811. At year end it held assets of $131k against liabilities of $543k, net assets of -$412k.