The Marketing Foundation
Analysis
The Marketing Foundation is a registered charity in England and Wales, based in Maidenhead. It was registered in August 1970, 56 years ago. Its declared purposes cover education/training and the prevention or relief of poverty, which this site groups under poverty relief. Legally it is a charitable company (Companies House number 00977606). It says it makes grants to individuals and acts as an umbrella or resource body.
In the financial year ending June 2025, The Marketing Foundation reported income of £23k and spending of £35k, spending 153% of what it took in. Across the 5 years on record, from June 2021 to June 2025, income grew from £20k to £23k (+17%), an average of +4.0% a year. The sharpest change came in the year to June 2024, when income rose by 16%. Over the whole period it spent 41% of the income it received.
Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, The Marketing Foundation sits at the 44th percentile: it is larger than about 44% of them. Against every charity in England and Wales with reported income it ranks in the 47th percentile. Charities of a similar size with the same main cause include The Mbili Charitable Trust (£23k), Living Tower Ministry (£23k) and The North and East Yorkshire Mark Benevolent Fund (£23k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Advances education in communication, advertising and marketing for persons taking part in or intending to take part in the industry and relieves those in need because of youth, age, ill-health, disability, financial hardship or other disadvantage amongst members or past members of the Institute and, where appropriate, their dependants to provide relief in hard times.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Mbili Charitable Trust | Hampshire | £23k |
| Living Tower Ministry | London | £23k |
| The North and East Yorkshire Mark Benevolent Fund | North Yorkshire | £23k |
| Feltham Food Bank | Feltham | £23k |