Wild Planet Trust

Analysis

Wild Planet Trust is a registered charity in England and Wales, based in Herefordshire. It was registered in July 1963, 63 years ago. Its declared purposes cover education/training, animals, environment/conservation/heritage and recreation, which this site groups under animals. It says it makes grants to individuals, provides buildings/facilities/open space and provides advocacy/advice/information.

In the financial year ending March 2025, Wild Planet Trust reported income of £13.1m and spending of £26.9m, spending 206% of what it took in. Across the 5 years on record, from October 2020 to March 2025, income grew from £9.3m to £13.1m (+40%), an average of +8.8% a year. The sharpest change came in the year to October 2021, when income rose by 30%. Over the whole period it spent 131% of the income it received.

Among 2,161 England and Wales charities whose main cause is animals and that reported income, Wild Planet Trust sits at the 99th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include Blue Marine Foundation (£13.0m), Compassion in World Farming International (£14.0m) and Holstein UK (£12.9m).

In its latest detailed accounts, income came from charitable activities 64%, trading 29% and donations and legacies 5.2%. Gifts in wills alone brought in £637k. Charitable activities took 89% of spending and raising funds 11%. Reserves of £3.1m would cover about 1 months of spending at that rate. It employed 190 people.

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.