Choices

Analysis

Choices is a registered charity in England and Wales, based in Cambridge. It was registered in June 1986, 40 years ago. Its declared purposes cover education/training and the advancement of health or saving of lives, which this site groups under health and saving lives. It says it provides services, provides advocacy/advice/information and other charitable activities.

In the financial year ending March 2025, Choices reported income of £152k and spending of £283k, spending 187% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income fell from £161k to £152k (-5.7%), an average of -1.5% a year. The sharpest change came in the year to March 2025, when income dropped by 41%. Over the whole period it spent 97% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Choices sits at the 69th percentile: it is larger than about 69% of them. Against every charity in England and Wales with reported income it ranks in the 77th percentile. Charities of a similar size with the same main cause include The Society for Free Radical Research (£152k), The Community of Reconciliation and Fellowship (£152k) and Safetynet Charitable Trust (£152k).