The Lullaby Trust
Analysis
The Lullaby Trust is a registered charity in England and Wales, based in London. It was registered in January 1971, 55 years ago. Its declared purposes cover education/training and the advancement of health or saving of lives, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 01000824). It says it makes grants to organisations, provides services and provides advocacy/advice/information.
In the financial year ending June 2025, The Lullaby Trust reported income of £1.6m and spending of £1.6m, spending 98% of its income. Across the 5 years on record, from June 2021 to June 2025, income grew from £1.4m to £1.6m (+13%), an average of +3.0% a year. The sharpest change came in the year to June 2022, when income rose by 27%. Over the whole period it spent 92% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, The Lullaby Trust sits at the 92nd percentile: it is larger than about 92% of them. Against every charity in England and Wales with reported income it ranks in the 95th percentile. Charities of a similar size with the same main cause include Warren House Group at Dartington (£1.6m), Credu Supporting Young and Adult Carers Limited (£1.6m) and Paradifference Foundation UK (£1.6m).
In its latest detailed accounts, income came from donations and legacies 76%, charitable activities 13%, trading 7.7% and investments 3.3%. Gifts in wills alone brought in £10k. Charitable activities took 66% of spending and raising funds 28%. Reserves of £978k would cover about 7 months of spending at that rate. It employed 26 people.
Income and spending
Where the income comes from
- Donations 75%
- Legacies 0.6%
- Charitable activities 13%
- Trading 7.7%
- Investments 3.3%
In the charity's own words
The Lullaby Trust is a charity that exists to keep babies safe and keep grieving families supported. We give families a safer start to life, empower professionals with evidence-based advice and create a supportive space for anyone whose baby or infant has died suddenly or unexpectedly. Since 1991 we have saved the lives of over 30,000 babies.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Warren House Group at Dartington | Devon | £1.6m |
| Credu Supporting Young and Adult Carers Limited | Powys | £1.6m |
| Paradifference Foundation UK | London | £1.6m |
| Multiple Sclerosis-Uk Limited | Colchester | £1.6m |