Alexandra Rose Charity
Analysis
Alexandra Rose Charity is a registered charity in England and Wales, based in Brighton. It was registered in October 1962, 64 years ago. Its declared purposes cover general charitable purposes, the advancement of health or saving of lives, the prevention or relief of poverty and economic/community development/employment, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 00279157). It says it provides other finance, provides human resources and provides services.
In the financial year ending March 2025, Alexandra Rose Charity reported income of £1.6m and spending of £1.6m, spending 99% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £858k to £1.6m (+83%), an average of +16% a year. The sharpest change came in the year to March 2023, when income rose by 42%. Over the whole period it spent 99% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Alexandra Rose Charity sits at the 92nd percentile: it is larger than about 92% of them. Against every charity in England and Wales with reported income it ranks in the 95th percentile. Charities of a similar size with the same main cause include Pembrokeshire and Carmarthen Mind Ltd (£1.6m), East Suffolk and North Essex NHS Foundation Trust Charitable Funds (£1.6m) and Rape and Sexual Abuse Support Centre (Cheshire and Merseyside) (£1.6m).
In its latest detailed accounts, income came from charitable activities 91%, trading 6.6% and donations and legacies 1.3%. Charitable activities took 84% of spending and raising funds 16%. Reserves of £102k would cover about 1 months of spending at that rate. It employed 14 people.
Income and spending
Where the income comes from
- Donations 1.3%
- Charitable activities 91%
- Trading 6.6%
- Investments 0.9%
In the charity's own words
Alexandra Rose Charities is a charity established in memory of the Late Queen Alexandra. Its current operations are focused on promoting and assisting projects for the welfare and development of children and young people across the Greater London area and the UK through the Rose Voucher scheme whereby mothers on low incomes can be helped to feed their young children healthy food..
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Pembrokeshire and Carmarthen Mind Ltd | Pembrokeshire | £1.6m |
| East Suffolk and North Essex NHS Foundation Trust Charitable Funds | Ipswich | £1.6m |
| Rape and Sexual Abuse Support Centre (Cheshire and Merseyside) | Warrington | £1.6m |
| British Skin Foundation | London | £1.6m |