The Pixel Fund
Analysis
The Pixel Fund is a registered charity in England and Wales, based in Bromley. It was registered in August 2020, 6 years ago. Its declared purposes cover the advancement of health or saving of lives and disability, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it makes grants to organisations.
In the financial year ending April 2025, The Pixel Fund reported income of £3.0m and spending of £209k, leaving 93% of income unspent that year. Across the 5 years on record, from April 2021 to April 2025, income grew from £212k to £3.0m (+1318%), an average of +94% a year. The sharpest change came in the year to April 2025, when income rose by 1263%. Over the whole period it spent 20% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, The Pixel Fund sits at the 95th percentile: it is larger than about 95% of them. Against every charity in England and Wales with reported income it ranks in the 97th percentile. Charities of a similar size with the same main cause include Cosmetic Toiletry and Perfumery Foundation (£3.0m), Bromley 'y' (£3.0m) and Crewe Youth Zone Ltd (£3.0m).
In its latest detailed accounts, income came from donations and legacies 96% and investments 4.1%. Charitable activities took 89% of spending and raising funds 4.7%. Reserves of £4.6m would cover about 250 months of spending at that rate.
Income and spending
Where the income comes from
- Donations 96%
- Investments 4.1%
In the charity's own words
THE PIXEL FUND PROVIDES GRANTS TO OTHER CHARITIES BASED AND OPERATING IN THE UK INVOLVED IN THE MENTAL HEALTH AND WELL-BEING OF CHILDREN AND YOUNG ADULTS.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Cosmetic Toiletry and Perfumery Foundation | Epsom | £3.0m |
| Bromley 'y' | Bromley | £3.0m |
| Crewe Youth Zone Ltd | Crewe | £3.0m |
| St George's Hospital Charity | London | £3.0m |