Baby Umbrella
Analysis
Baby Umbrella is a registered charity in England and Wales, based in Kent. It was registered in August 2020, 6 years ago. Its declared purposes cover the advancement of health or saving of lives, disability and human rights/religious or racial harmony/equality or diversity, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it provides services, provides advocacy/advice/information and acts as an umbrella or resource body.
In the financial year ending August 2025, Baby Umbrella reported income of £116k and spending of £142k, spending 123% of what it took in. Across the 5 years on record, from August 2021 to August 2025, income grew from £37k to £116k (+216%), an average of +33% a year. The sharpest change came in the year to August 2022, when income rose by 136%. Over the whole period it spent 90% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Baby Umbrella sits at the 65th percentile: it is larger than about 65% of them. Against every charity in England and Wales with reported income it ranks in the 73rd percentile. Charities of a similar size with the same main cause include Friends of Alfie Martin (£116k), Lambeth Somali Community Association (£116k) and The Slavin Foundation (£116k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Baby Umbrella is an award-winning small charity offering breastfeeding and early parenting support to families in West Kent. Our vision is for every family in West Kent to have access to skilled and compassionate support during their parenting journey. We are here to listen, support and empower parents to make the decisions that feel right for them and their babies.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Friends of Alfie Martin | North Yorkshire | £116k |
| Lambeth Somali Community Association | London | £116k |
| The Slavin Foundation | London | £116k |
| Durham Pride UK | Durham | £116k |