The Animal Advocacy Project

Analysis

The Animal Advocacy Project is a registered charity in England and Wales, based in Oxfordshire. It was registered in May 2020, 6 years ago. Its declared purposes cover animals, which this site groups under animals. Legally it is a charitable incorporated organisation (CIO). It says it provides services, provides advocacy/advice/information and sponsors or undertakes research.

In the financial year ending January 2025, The Animal Advocacy Project reported income of £14k and spending of £11k, leaving 25% of income unspent that year. Across the 5 years on record, from January 2021 to January 2025, income grew from £7,455 to £14k (+91%), an average of +18% a year. The sharpest change came in the year to January 2023, when income rose by 40%. Over the whole period it spent 89% of the income it received.

Among 2,161 England and Wales charities whose main cause is animals and that reported income, The Animal Advocacy Project sits at the 25th percentile: it is larger than about 25% of them. Against every charity in England and Wales with reported income it ranks in the 38th percentile. Charities of a similar size with the same main cause include The Cameron Dog Foundation (£14k), South Wales Shire Horse Society (£14k) and Woodie's Wings (£14k).