The Motherhood Plan
Analysis
The Motherhood Plan is a registered charity in England and Wales, based in London. It was registered in March 2020, 6 years ago. Its declared purposes cover education/training, economic/community development/employment and human rights/religious or racial harmony/equality or diversity, which this site groups under human rights and equality. Legally it is a charitable incorporated organisation (CIO). It says it provides services, provides advocacy/advice/information and sponsors or undertakes research.
In the financial year ending December 2025, The Motherhood Plan reported income of £568k and spending of £602k, spending 106% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £331k to £568k (+72%), an average of +14% a year. The sharpest change came in the year to December 2023, when income rose by 88%. Over the whole period it spent 89% of the income it received.
Among 700 England and Wales charities whose main cause is human rights and equality and that reported income, The Motherhood Plan sits at the 85th percentile: it is larger than about 85% of them. Against every charity in England and Wales with reported income it ranks in the 91st percentile. Charities of a similar size with the same main cause include Efa London (£564k), Just Society Trust (£587k) and Dpi - Democratic Progress Institute (£560k).
In its latest detailed accounts, income came from charitable activities 75% and donations and legacies 25%. Charitable activities took 83% of spending and raising funds 12%. Reserves of £359k would cover about 7 months of spending at that rate. It employed 7 people.
Income and spending
Where the income comes from
- Donations 25%
- Charitable activities 75%
- Trading 0.0%
- Other 0.0%
In the charity's own words
We are a charity founded and managed by women with lived experience of pregnancy and maternity discrimination. We provide world-class advice and support to mothers to help them to challenge discrimination in the workplace. We advocate for change and raise awareness of the specific challenges faced by working mothers. We challenge deeply entrenched stereotypes about the role of mothers in society
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Efa London | London | £564k |
| Just Society Trust | London | £587k |
| Dpi - Democratic Progress Institute | London | £560k |
| Switchboard Lgbt+ | London | £595k |