The New Normal

Analysis

The New Normal is a registered charity in England and Wales, based in London. It was registered in January 2020, 6 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives, disability and other charitable purposes, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it provides services and provides advocacy/advice/information.

In the financial year ending December 2025, The New Normal reported income of £77k and spending of £86k, spending 111% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £44k to £77k (+77%), an average of +15% a year. The sharpest change came in the year to December 2023, when income rose by 133%. Over the whole period it spent 94% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, The New Normal sits at the 59th percentile: it is larger than about 59% of them. Against every charity in England and Wales with reported income it ranks in the 67th percentile. Charities of a similar size with the same main cause include Scarborough and District Disablement Action Group (£77k), The Parochial Church Council of the Ecclesiastical Parish of Brandon (£77k) and Mejaai Charitable Trust (£77k).