Pete's Dragons
Analysis
Pete's Dragons is a registered charity in England and Wales, based in Exmouth. It was registered in January 2020, 6 years ago. Its declared purposes cover general charitable purposes, education/training, the advancement of health or saving of lives and other charitable purposes, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it makes grants to individuals, provides buildings/facilities/open space and provides services.
In the financial year ending March 2025, Pete's Dragons reported income of £781k and spending of £797k, spending 102% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £436k to £781k (+79%), an average of +16% a year. The sharpest change came in the year to March 2022, when income rose by 61%. Over the whole period it spent 90% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Pete's Dragons sits at the 87th percentile: it is larger than about 87% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include The Churchill Foundation (£781k), Crossroads Tendring & Colchester Ltd (£781k) and The Sherling Charitable Trust (£780k).
In its latest detailed accounts, income came from charitable activities 69%, donations and legacies 22% and trading 8.4%. Charitable activities took 80% of spending and raising funds 20%. Reserves of £393k would cover about 6 months of spending at that rate. It employed 20 people.
Income and spending
Where the income comes from
- Donations 22%
- Charitable activities 69%
- Trading 8.4%
In the charity's own words
Pete's Dragons provide immediate and specialist bereavement support across the county of Devon for all of those affected by suicide, whether it is an individual or a whole family, with no age limitation.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Churchill Foundation | Hampshire | £781k |
| Crossroads Tendring & Colchester Ltd | Essex | £781k |
| The Sherling Charitable Trust | Buckinghamshire | £780k |
| Visyon Limited | Cheshire | £781k |