The Purple Elephant Project
Analysis
The Purple Elephant Project is a registered charity in England and Wales, based in Twickenham. It was registered in November 2019, 7 years ago. Its declared purposes cover disability, which this site groups under disability. Legally it is a charitable incorporated organisation (CIO). It says it provides services.
In the financial year ending November 2025, The Purple Elephant Project reported income of £658k and spending of £658k, spending 100% of its income. Across the 5 years on record, from November 2021 to November 2025, income grew from £317k to £658k (+108%), an average of +20% a year. The sharpest change came in the year to November 2022, when income rose by 29%. Over the whole period it spent 99% of the income it received.
Among 12,871 England and Wales charities whose main cause is disability and that reported income, The Purple Elephant Project sits at the 90th percentile: it is larger than about 90% of them. Against every charity in England and Wales with reported income it ranks in the 92nd percentile. Charities of a similar size with the same main cause include Beleve UK (£658k), Crawley Community Action (£658k) and Speakup Self Advocacy Limited (£657k).
In its latest detailed accounts, income came from charitable activities 88% and donations and legacies 11%. Charitable activities took 81% of spending and raising funds 5.3%. Reserves of £64k would cover about 1 months of spending at that rate. It employed 8 people.
Income and spending
Where the income comes from
- Donations 11%
- Charitable activities 88%
- Other 1.0%
In the charity's own words
For the public benefit to preserve and protect good health among children and young people aged 0-16 resident in the Greater London area who have been affected by traumatic life experiences, attachment or developmental trauma, in particular but not exclusively, by providing subsidised Play Therapy and other therapeutic services, emotional support and training to parents, carers and school staff
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Beleve UK | London | £658k |
| Crawley Community Action | West Sussex | £658k |
| Speakup Self Advocacy Limited | Rotherham | £657k |
| Trafalgar Entertainment Trust | Woking | £659k |