Behind The Smile
Analysis
Behind The Smile is a registered charity in England and Wales, based in Gloucestershire. It was registered in July 2019, 7 years ago. Its declared purposes cover general charitable purposes, the advancement of health or saving of lives and other charitable purposes, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it provides services and other charitable activities.
In the financial year ending March 2025, Behind The Smile reported income of £20k and spending of £12k, leaving 38% of income unspent that year. Across the 5 years on record, from March 2021 to March 2025, income grew from £4,200 to £20k (+379%), an average of +48% a year. The sharpest change came in the year to March 2022, when income rose by 371%. Over the whole period it spent 83% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Behind The Smile sits at the 38th percentile: it is larger than about 38% of them. Against every charity in England and Wales with reported income it ranks in the 45th percentile. Charities of a similar size with the same main cause include Sir Winston Churchill Educational Trust for the Deaf Limited (£20k), The Homeless Angels (£20k) and The Marlton Foundation (£20k).
Data notes from the register: The latest annual return was received after its deadline.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The preservation and protection of good mental health by: -1. To raise awareness about suicide and the effects2. Provide peer support for those with poor mental health and those bereaved by suicide.3. To work with local organisations and bodies to promote good mental health4. To educate others of suicide risk factor
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Sir Winston Churchill Educational Trust for the Deaf Limited | Bracknell | £20k |
| The Homeless Angels | Walsall | £20k |
| The Marlton Foundation | Derbyshire | £20k |
| Mend the Gap | Winscombe | £20k |