Elsie's Moon
Analysis
Elsie's Moon is a registered charity in England and Wales, based in Wirral. It was registered in December 2018, 8 years ago. Its declared purposes cover the advancement of health or saving of lives and disability, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it provides services and provides advocacy/advice/information.
In the financial year ending August 2024, Elsie's Moon reported income of £15k and spending of £28k, spending 187% of what it took in. Across the 4 years on record, from August 2021 to August 2024, income fell from £42k to £15k (-64%), an average of -29% a year. The sharpest change came in the year to August 2022, when income dropped by 59%. Over the whole period it spent 103% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Elsie's Moon sits at the 33rd percentile: it is larger than about 33% of them. Against every charity in England and Wales with reported income it ranks in the 39th percentile. Charities of a similar size with the same main cause include The Sandy Ridge Charitable Trust (£15k), International Christian Association (£15k) and Rotary Club of Colchester Forum Trust Fund (£15k).
Data notes from the register: The regulator lists this charity's latest annual return or accounts as overdue. Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Elsie's Moon supports families when pregnancy doesn't follow the plan. Working primarily in Wirral and NW, with some support across UK. We help local hospitals and centers with resources, as well as providing wellbeing, practical and peer support to families. Our beneficiaries include, but are not limited to families who have experienced loss at any gestation, babyloss, NICU and hospice stays.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Sandy Ridge Charitable Trust | London | £15k |
| International Christian Association | London | £15k |
| Rotary Club of Colchester Forum Trust Fund | Essex | £15k |
| Greyfriars Trust | Bristol | £15k |