M.a.d.4 Kids
Analysis
M.a.d.4 Kids is a registered charity in England and Wales, based in Cardiff. It was registered in October 2018, 8 years ago. Its declared purposes cover education/training and the prevention or relief of poverty, which this site groups under poverty relief. Legally it is a charitable trust. It says it makes grants to individuals and makes grants to organisations.
In the financial year ending December 2025, M.a.d.4 Kids reported income of £23k and spending of £31k, spending 131% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income fell from £39k to £23k (-40%), an average of -12% a year. The sharpest change came in the year to December 2022, when income dropped by 42%. Over the whole period it spent 108% of the income it received.
Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, M.a.d.4 Kids sits at the 45th percentile: it is larger than about 45% of them. Against every charity in England and Wales with reported income it ranks in the 48th percentile. Charities of a similar size with the same main cause include Christ Universal Gospel Ministries a Family Church (£23k), The English Sector of the Congregation of Working Sisters of the Holy House of Nazareth (£23k) and Charity Boots (£23k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The relief of poverty and advancement of education of children living in Zambia, in particular but not exclusively by the provision of funds and items to the Good Samaritan Ministries school in Lusaka, and other schools in Zambia
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Christ Universal Gospel Ministries a Family Church | Croydon | £23k |
| The English Sector of the Congregation of Working Sisters of the Holy House of Nazareth | Peterborough | £23k |
| Charity Boots | Hertfordshire | £23k |
| Moldova Matters Ltd. | St. Neots | £23k |