The Toy Appeal
Analysis
The Toy Appeal is a registered charity in England and Wales, based in Manchester. It was registered in July 2018, 8 years ago. Its declared purposes cover general charitable purposes and disability, which this site groups under disability. Legally it is a charitable incorporated organisation (CIO). It says it other charitable activities.
In the financial year ending December 2025, The Toy Appeal reported income of £132k and spending of £265k, spending 200% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income fell from £166k to £132k (-20%), an average of -5.5% a year. The sharpest change came in the year to December 2022, when income rose by 58%. Over the whole period it spent 94% of the income it received.
Among 12,871 England and Wales charities whose main cause is disability and that reported income, The Toy Appeal sits at the 70th percentile: it is larger than about 70% of them. Against every charity in England and Wales with reported income it ranks in the 75th percentile. Charities of a similar size with the same main cause include Queen's Park Community Organisation (£132k), The British Fire Services Association Members Welfare Fund (£133k) and Trafford South Foodbank (£132k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
We accept financial donations via our just giving website. We buy all the presents via Toy Wholesalers. We raise awareness via social media & our web site. We work with social workers, drop in centres and schools to identify children in need of our help. All year we create Christmas sacks & and distribute the toy sacks in December, in time for Christmas.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Queen's Park Community Organisation | Bedford | £132k |
| The British Fire Services Association Members Welfare Fund | Lancaster | £133k |
| Trafford South Foodbank | Cheshire | £132k |
| Churches in Reading Drop-In Centre | Reading | £133k |