The Magpie Project
Analysis
The Magpie Project is a registered charity in England and Wales, based in London. It was registered in December 2017, 9 years ago. Its declared purposes cover the prevention or relief of poverty, which this site groups under poverty relief. Legally it is a charitable incorporated organisation (CIO). It says it provides services and provides advocacy/advice/information.
In the financial year ending August 2025, The Magpie Project reported income of £626k and spending of £564k, spending 90% of its income. Across the 5 years on record, from June 2021 to August 2025, income grew from £368k to £626k (+70%), an average of +14% a year. The sharpest change came in the year to August 2023, when income rose by 75%. Over the whole period it spent 96% of the income it received.
Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, The Magpie Project sits at the 89th percentile: it is larger than about 89% of them. Against every charity in England and Wales with reported income it ranks in the 91st percentile. Charities of a similar size with the same main cause include Cowdray Dwellings Trust (£625k), South Bristol Consortium for Young People (£626k) and Calvary Apostolic Assembly (£624k).
In its latest detailed accounts, income came from donations and legacies 100%. Charitable activities took 91% of spending and raising funds 7.5%. Reserves of £216k would cover about 5 months of spending at that rate. It employed 13 people.
Income and spending
Where the income comes from
- Donations 100%
- Other 0.2%
In the charity's own words
We provide practical support and advice to mothers and children under five in temporary or insecure accommodation in Newham.We believe all children have a right to a secure, safe place to play, healthy food, engaged parents, and access support no matter what their family circumstances.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Cowdray Dwellings Trust | London | £625k |
| South Bristol Consortium for Young People | Bristol | £626k |
| Calvary Apostolic Assembly | Nottingham | £624k |
| Liverpool Shipbrokers' Benevolent Society Incorporated | Merseyside | £627k |