Doodleaid
Analysis
Doodleaid is a registered charity in England and Wales, based in Waterlooville. It was registered in July 2016, 10 years ago. Its declared purposes cover animals, which this site groups under animals. Legally it is a charitable incorporated organisation (CIO). It says it provides other finance and acts as an umbrella or resource body.
In the financial year ending July 2025, Doodleaid reported income of £40k and spending of £20k, leaving 50% of income unspent that year. Across the 5 years on record, from July 2021 to July 2025, income grew from £32k to £40k (+26%), an average of +6.0% a year. The sharpest change came in the year to July 2022, when income rose by 24%. Over the whole period it spent 50% of the income it received.
Among 2,161 England and Wales charities whose main cause is animals and that reported income, Doodleaid sits at the 42nd percentile: it is larger than about 42% of them. Against every charity in England and Wales with reported income it ranks in the 57th percentile. Charities of a similar size with the same main cause include Northcote Heavy Horse Centre (£40k), Caring for the Animals Trust (£40k) and Hastings Cat Lovers (HCL) (£40k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
DoodleAid is registered charity that helps and supports owners to rehome their Poodle cross dogs. We operate only in the UK and rehome dogs nationwide through social media and our website. We use volunteers across the country to assist with rehoming, for home checks and transport. We are completely self funding and rely solely on donations from the public.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Northcote Heavy Horse Centre | Spilsby | £40k |
| Caring for the Animals Trust | Worthing | £40k |
| Hastings Cat Lovers (HCL) | St Leonards-On-Sea | £40k |
| Moorview Rescue Limited | York | £40k |