Baby Basics UK

Analysis

Baby Basics UK is a registered charity in England and Wales, based in Sheffield. It was registered in July 2016, 10 years ago. Its declared purposes cover general charitable purposes, education/training and the prevention or relief of poverty, which this site groups under poverty relief. Legally it is a charitable incorporated organisation (CIO). It says it provides services and acts as an umbrella or resource body.

In the financial year ending August 2025, Baby Basics UK reported income of £798k and spending of £855k, spending 107% of what it took in. Across the 5 years on record, from August 2021 to August 2025, income grew from £205k to £798k (+290%), an average of +40% a year. The sharpest change came in the year to August 2022, when income rose by 129%. Over the whole period it spent 97% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, Baby Basics UK sits at the 91st percentile: it is larger than about 91% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include Catalyst Network of Churches (£797k), Key4life CIO (£799k) and St Anns Advice Group (£797k).

In its latest detailed accounts, income came from donations and legacies 29% and charitable activities 3.8%. Charitable activities took 99% of spending and raising funds 0.0%. Reserves of £162k would cover about 2 months of spending at that rate. It employed 12 people.