The Toy Project
Analysis
The Toy Project is a registered charity in England and Wales, based in London. It was registered in November 2015, 11 years ago. Its declared purposes cover general charitable purposes, education/training, disability and the prevention or relief of poverty, which this site groups under disability. It says it other charitable activities.
In the financial year ending November 2025, The Toy Project reported income of £389k and spending of £391k, spending 101% of its income. Across the 5 years on record, from November 2021 to November 2025, income grew from £179k to £389k (+118%), an average of +22% a year. The sharpest change came in the year to November 2022, when income rose by 49%. Over the whole period it spent 99% of the income it received.
Among 12,871 England and Wales charities whose main cause is disability and that reported income, The Toy Project sits at the 85th percentile: it is larger than about 85% of them. Against every charity in England and Wales with reported income it ranks in the 88th percentile. Charities of a similar size with the same main cause include ISAAC (UK) Ltd (£389k), Social Ark (£389k) and The Hereford Food Bank (£389k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The Toy Project rehomes unwanted toys and runs free accessible community events. They work with a range of local provision providing toys, resources and events for children accessing these services. They have a Playroom running free sessions for the community and in holidays run free playschemes inclusive of funded outings. They have a gallery space for local artists to exhibit work affordably and
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| ISAAC (UK) Ltd | Leeds | £389k |
| Social Ark | Newham | £389k |
| The Hereford Food Bank | Hereford | £389k |
| The Iron Bridge Trust | Sevenoaks | £390k |