The Victoria Cross and George Cross Association

Analysis

The Victoria Cross and George Cross Association is a registered charity in England and Wales, based in London. It was registered in July 2015, 11 years ago. Its declared purposes cover general charitable purposes, education/training, the prevention or relief of poverty and armed forces/emergency service efficiency, which this site groups under poverty relief. Legally it is a charitable incorporated organisation (CIO). It says it makes grants to individuals, provides services and provides advocacy/advice/information.

In the financial year ending December 2025, The Victoria Cross and George Cross Association reported income of £108k and spending of £264k, spending 245% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income grew from £19k to £108k (+457%), an average of +54% a year. The sharpest change came in the year to December 2023, when income rose by 620%. Over the whole period it spent 259% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, The Victoria Cross and George Cross Association sits at the 67th percentile: it is larger than about 67% of them. Against every charity in England and Wales with reported income it ranks in the 72nd percentile. Charities of a similar size with the same main cause include The Joseph Rank Benevolent Fund (£107k), Ensemble Manchester (£108k) and The Burma Star Memorial Fund (£107k).

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.