Association for Improvements in the Maternity Services
Analysis
Association for Improvements in the Maternity Services is a registered charity in England and Wales, based in Camberley. It was registered in July 2014, 12 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives, human rights/religious or racial harmony/equality or diversity and other charitable purposes, which this site groups under health and saving lives. Legally it is a charitable incorporated organisation (CIO). It says it provides services, provides advocacy/advice/information and other charitable activities.
In the financial year ending March 2025, Association for Improvements in the Maternity Services reported income of £21k and spending of £24k, spending 115% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income fell from £44k to £21k (-51%), an average of -16% a year. The sharpest change came in the year to March 2024, when income rose by 33%. Over the whole period it spent 103% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Association for Improvements in the Maternity Services sits at the 38th percentile: it is larger than about 38% of them. Against every charity in England and Wales with reported income it ranks in the 46th percentile. Charities of a similar size with the same main cause include Chinthowa Development Trust (£21k), Uttarakhand Welfare Association (UK) Ltd (£21k) and Fishing for Forces (£21k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
AIMS is a volunteer run charity campaigning on maternity issues and providing birth information and support via helpline, website and publications. We believe that women should be supported to make informed decisions about what is right for them when they are pregnant, giving birth and when feeding and caring for their baby, and work towards making this a reality for all families in the UK
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Chinthowa Development Trust | Atherstone | £21k |
| Uttarakhand Welfare Association (UK) Ltd | St Albans | £21k |
| Fishing for Forces | London | £21k |
| The Shannon Bradshaw Trust | Warrington | £21k |