Yellow Dog UK
Analysis
Yellow Dog UK is a registered charity in England and Wales, based in Bexleyheath. It was registered in July 2013, 13 years ago. Its declared purposes cover animals, which this site groups under animals. Legally it is a charitable incorporated organisation (CIO). It says it provides services and provides advocacy/advice/information.
In the financial year ending July 2025, Yellow Dog UK reported income of £58k and spending of £59k, spending 103% of its income. Across the 5 years on record, from July 2021 to July 2025, income grew from £49k to £58k (+17%), an average of +4.0% a year. The sharpest change came in the year to July 2022, when income rose by 93%. Over the whole period it spent 97% of the income it received.
Among 2,161 England and Wales charities whose main cause is animals and that reported income, Yellow Dog UK sits at the 49th percentile: it is larger than about 49% of them. Against every charity in England and Wales with reported income it ranks in the 63rd percentile. Charities of a similar size with the same main cause include Newbridge Cat Rescue and Rehoming Centre (£57k), Cats Rescue Gloucestershire (£58k) and Animal Krackers Limited (£57k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Raising awareness that a yellow ribbon on a dog's lead indicates that this dog needs space - due to being unsociable, nervous, unwell, etc. Social media campaigns and attending trade event shows. Managing and hosting a website with integrated online shop. Organising manufacture and distribution of products to customers. Promoting among local authorities and vets throughout the UK via mail.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Newbridge Cat Rescue and Rehoming Centre | Kidderminster | £57k |
| Cats Rescue Gloucestershire | Abbeymead | £58k |
| Animal Krackers Limited | Sunderland | £57k |
| The Audrey Emma Lamb Charitable Trust for the Welfare of Animals and Birds | Bedfordshire | £58k |