Love Underdogs
Analysis
Love Underdogs is a registered charity in England and Wales, based in Buckinghamshire. It was registered in July 2013, 13 years ago. Its declared purposes cover education/training and animals, which this site groups under animals. Legally it is a charitable company (Companies House number 08148156). It says it provides services, provides advocacy/advice/information and acts as an umbrella or resource body.
In the financial year ending July 2025, Love Underdogs reported income of £390k and spending of £478k, spending 123% of what it took in. Across the 5 years on record, from July 2021 to July 2025, income fell from £613k to £390k (-36%), an average of -11% a year. The sharpest change came in the year to July 2022, when income dropped by 27%. Over the whole period it spent 102% of the income it received.
Among 2,161 England and Wales charities whose main cause is animals and that reported income, Love Underdogs sits at the 84th percentile: it is larger than about 84% of them. Against every charity in England and Wales with reported income it ranks in the 88th percentile. Charities of a similar size with the same main cause include Naturewatch Foundation (£389k), Woodlands Animal Sanctuary (£391k) and Royal Society for the Prevention of Cruelty to Animals Cambridge and District Branch (£386k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
To relieve the suffering of dogs and other animals in the UK and abroad to provide, maintain and support rescue homes for the reception, care and treatment of such animalsTo provide protection, treatment and security for the animals which are in need of care and attention by reason of sickness, maltreatment, poor circumstances or ill usageTo educate the public in animal welfare generally
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Naturewatch Foundation | Cheltenham | £389k |
| Woodlands Animal Sanctuary | Ormskirk | £391k |
| Royal Society for the Prevention of Cruelty to Animals Cambridge and District Branch | Cambridge | £386k |
| Sir Peter O'sullevan Charitable Trust | Launceston | £392k |