The John and Sally Reeve Charitable Trust
Analysis
The John and Sally Reeve Charitable Trust is a registered charity in England and Wales, based in London. It was registered in January 2013, 13 years ago. Its declared purposes cover general charitable purposes, education/training, the advancement of health or saving of lives and the prevention or relief of poverty, which this site groups under health and saving lives. Legally it is a charitable trust. It says it makes grants to organisations.
In the financial year ending April 2025, The John and Sally Reeve Charitable Trust reported income of £11k and spending of £33k, spending 310% of what it took in. Across the 5 years on record, from April 2021 to April 2025, income grew from £2,460 to £11k (+330%), an average of +44% a year. The sharpest change came in the year to April 2024, when income rose by 180%. Over the whole period it spent 547% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, The John and Sally Reeve Charitable Trust sits at the 28th percentile: it is larger than about 28% of them. Against every charity in England and Wales with reported income it ranks in the 32nd percentile. Charities of a similar size with the same main cause include Moorland Hall and Recreation Ground (£11k), Royal Naval Association Number Seven Area (£11k) and Cardiff Kurdish Community Association (£11k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The trustees do not accept any unsolicited requests.The objects of the Charity are to apply in any part of the world the income, and all or such part or parts of the capital for the benefit of such exclusively charitable purposes as the Trustees may in their discretion think fit. The Trustees have a short list of charities active in areas of interest and concern to them, they review annually.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Moorland Hall and Recreation Ground | Somerset | £11k |
| Royal Naval Association Number Seven Area | Portsmouth | £11k |
| Cardiff Kurdish Community Association | Cardiff | £11k |
| Community Link Project of Houghton Regis Baptist Church | Bedfordshire | £11k |