Shade
Analysis
Shade is a registered charity in England and Wales, based in London. It was registered in November 2012, 14 years ago. Its declared purposes cover general charitable purposes, education/training, the advancement of health or saving of lives and the prevention or relief of poverty, which this site groups under health and saving lives. It says it provides buildings/facilities/open space, provides advocacy/advice/information and acts as an umbrella or resource body.
In the financial year ending August 2025, Shade reported income of £834k and spending of £860k, spending 103% of its income. Across the 5 years on record, from July 2021 to August 2025, income grew from £364k to £834k (+129%), an average of +23% a year. The sharpest change came in the year to August 2025, when income rose by 44%. Over the whole period it spent 104% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Shade sits at the 88th percentile: it is larger than about 88% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include Rising Brook Baptist Church (£833k), BBC Media Action (India) Limited (£834k) and Chase Africa (Community Health and Sustainable Environment) (£832k).
In its latest detailed accounts, income came from charitable activities 52%, donations and legacies 40% and trading 8.0%. Charitable activities took 87% of spending and raising funds 13%. Reserves of £28k would cover about 0 months of spending at that rate. It employed 17 people.
Income and spending
Where the income comes from
- Donations 40%
- Charitable activities 52%
- Trading 8.0%
In the charity's own words
SHADE IS A COMMUNITY ORGANISATION OPERATING IN THE EAST OF LONDON.IT OFFERS A RANGE OF PROJECTS AND SERVICES FOR YOUNG PEOPLE AND THE COMMUNITY AT LARGE.THESE PROJECTS CAN BE GROUPED INTO THE FOLLOWING THEMES: HEALTH AND SPORTS, SOCIAL CARE AND SUPPORT, EDUCATION, TRAINING AND EMPLOYMENT, HUMANITARIAN AID AND RELIEF, SPIRITUAL AND RELIGIOUS DEVELOPMENT.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Rising Brook Baptist Church | Stafford | £833k |
| BBC Media Action (India) Limited | London | £834k |
| Chase Africa (Community Health and Sustainable Environment) | Frome | £832k |
| Life Centre | Chichester | £835k |