Pure Hearts

Analysis

Pure Hearts is a registered charity in England and Wales, based in London. It was registered in February 2012, 14 years ago. Its declared purposes cover general charitable purposes, education/training, the prevention or relief of poverty and religious activities, which this site groups under poverty relief. It says it provides services and provides advocacy/advice/information.

In the financial year ending January 2025, Pure Hearts reported income of £72k and spending of £68k, spending 95% of its income. Across the 5 years on record, from January 2021 to January 2025, income grew from £1,650 to £72k (+4273%), an average of +157% a year. The sharpest change came in the year to January 2022, when income rose by 1514%. Over the whole period it spent 98% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, Pure Hearts sits at the 61st percentile: it is larger than about 61% of them. Against every charity in England and Wales with reported income it ranks in the 66th percentile. Charities of a similar size with the same main cause include BHS Trust Fund (£72k), Best Hope (£72k) and Brent Cultural Centre (£72k).

Data notes from the register: The latest annual return was received after its deadline.