Kicks Count
Analysis
Kicks Count is a registered charity in England and Wales, based in Woking. It was registered in December 2011, 15 years ago. Its declared purposes cover the advancement of health or saving of lives, which this site groups under health and saving lives. It says it provides advocacy/advice/information.
In the financial year ending December 2025, Kicks Count reported income of £110k and spending of £112k, spending 102% of its income. Across the 5 years on record, from December 2021 to December 2025, income fell from £113k to £110k (-2.2%), an average of -0.5% a year. The sharpest change came in the year to December 2025, when income rose by 59%. Over the whole period it spent 101% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Kicks Count sits at the 64th percentile: it is larger than about 64% of them. Against every charity in England and Wales with reported income it ranks in the 72nd percentile. Charities of a similar size with the same main cause include Ardleigh Green Family Centre (£110k), St George Foundation Ltd (£110k) and ARNI Stroke Rehab UK (£110k).
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
Empowering women with knowledge and confidence throughout pregnancy, raising awareness of risks and ensuring women know the importance of monitoring their babies movements. Working to reduce stillbirth and neonatal deaths in the UK.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Ardleigh Green Family Centre | Essex | £110k |
| St George Foundation Ltd | Southampton | £110k |
| ARNI Stroke Rehab UK | Surrey | £110k |
| Prescot & Whiston Community Advice Centre | Merseyside | £110k |