The Story of Christmas

Analysis

The Story of Christmas is a registered charity in England and Wales, based in London. It was registered in December 2011, 15 years ago. Its declared purposes cover the prevention or relief of poverty and accommodation/housing, which this site groups under poverty relief. Legally it is a charitable company (Companies House number 07837956). It says it makes grants to individuals and makes grants to organisations.

In the financial year ending June 2025, The Story of Christmas reported income of £1.1m and spending of £1.1m, spending 102% of its income. Across the 5 years on record, from June 2021 to June 2025, income grew from £397k to £1.1m (+168%), an average of +28% a year. The sharpest change came in the year to June 2022, when income rose by 65%. Over the whole period it spent 101% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, The Story of Christmas sits at the 93rd percentile: it is larger than about 93% of them. Against every charity in England and Wales with reported income it ranks in the 94th percentile. Charities of a similar size with the same main cause include The Zurbaran Trust (£1.1m), The Netherby Trust (£1.1m) and From Babies with Love Foundation (£1.1m).

In its latest detailed accounts, income came from charitable activities 75% and donations and legacies 25%. Charitable activities took 63% of spending and raising funds 37%. Grants to other organisations totalled £686k. Reserves of £100k would cover about 1 months of spending at that rate.