MTV Staying Alive UK
Analysis
MTV Staying Alive UK is a registered charity in England and Wales, based in London. It was registered in February 2011, 15 years ago. Its declared purposes cover education/training and the advancement of health or saving of lives, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 07364172). It says it makes grants to individuals, makes grants to organisations and provides services.
In the financial year ending December 2025, MTV Staying Alive UK reported income of £12k and spending of £69k, spending 598% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income fell from £238k to £12k (-95%), an average of -53% a year. The sharpest change came in the year to December 2024, when income dropped by 88%. Over the whole period it spent 113% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, MTV Staying Alive UK sits at the 29th percentile: it is larger than about 29% of them. Against every charity in England and Wales with reported income it ranks in the 34th percentile. Charities of a similar size with the same main cause include The Society for Research in Rehabilitation (£12k), Iglesia Cristiana Gesma (£12k) and Alfityanu Humanitaire United Kingdom (£12k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
MTV Staying Alive UK is an international charity, working to save lives through storytelling. We create innovative mass media, which fuses social and health messaging into youth-relevant formats. Through powerful storytelling, MTV Staying Alive UK engages young people with life-changing information, and shifts the attitudes and social norms that drive behaviours.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Society for Research in Rehabilitation | University of Essex | £12k |
| Iglesia Cristiana Gesma | Enfield | £12k |
| Alfityanu Humanitaire United Kingdom | London | £12k |
| Shipley Parish Room Trust | Derbys | £12k |