Maternity Action

Analysis

Maternity Action is a registered charity in England and Wales, based in London. It was registered in March 2009, 17 years ago. Its declared purposes cover general charitable purposes, education/training and the advancement of health or saving of lives, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 06478568). It says it provides advocacy/advice/information, sponsors or undertakes research and other charitable activities.

In the financial year ending January 2026, Maternity Action reported income of £958k and spending of £980k, spending 102% of its income. Across the 5 years on record, from January 2022 to January 2026, income grew from £568k to £958k (+69%), an average of +14% a year. The sharpest change came in the year to January 2023, when income rose by 50%. Over the whole period it spent 103% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Maternity Action sits at the 89th percentile: it is larger than about 89% of them. Against every charity in England and Wales with reported income it ranks in the 94th percentile. Charities of a similar size with the same main cause include Project Orchid Limited (£958k), Voices in Exile (£960k) and South Yorkshire Eating Disorders Association (£958k).

In its latest detailed accounts, income came from charitable activities 83% and donations and legacies 16%. Charitable activities took 97% of spending and raising funds 2.8%. Reserves of £225k would cover about 3 months of spending at that rate. It employed 26 people.

Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.