Swings & Smiles
Analysis
Swings & Smiles is a registered charity in England and Wales, based in Thatcham. It was registered in August 2007, 19 years ago. Its declared purposes cover education/training, disability and economic/community development/employment, which this site groups under disability. Legally it is a charitable company (Companies House number 06182577). It says it provides buildings/facilities/open space, provides services and provides advocacy/advice/information.
In the financial year ending March 2025, Swings & Smiles reported income of £556k and spending of £607k, spending 109% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income grew from £381k to £556k (+46%), an average of +9.9% a year. The sharpest change came in the year to March 2023, when income rose by 15%. Over the whole period it spent 102% of the income it received.
Among 12,871 England and Wales charities whose main cause is disability and that reported income, Swings & Smiles sits at the 88th percentile: it is larger than about 88% of them. Against every charity in England and Wales with reported income it ranks in the 90th percentile. Charities of a similar size with the same main cause include D & L Trust Fund (£555k), West London Welcome (£556k) and The Caxton Youth Organisation (£555k).
In its latest detailed accounts, income came from charitable activities 95%, donations and legacies 2.6% and investments 2.1%. Gifts in wills alone brought in £1,875. Charitable activities took 90% of spending and raising funds 7.2%. Reserves of £153k would cover about 3 months of spending at that rate. It employed 25 people.
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Donations 2.2%
- Legacies 0.3%
- Charitable activities 95%
- Trading 0.6%
- Investments 2.1%
In the charity's own words
Most families take recreational play for granted. For families of children with special needs, this is impossible for some and extremely difficult for most. Swings & Smiles provides a fun and safe facility where children (SEND and their siblings) can enjoy play in a family setting appropriate to their needs and abilities. Outreach, online and sibling support services are also provided.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| D & L Trust Fund | Salford | £555k |
| West London Welcome | London | £556k |
| The Caxton Youth Organisation | London | £555k |
| Chigwell Riding Trust for Special Needs | Essex | £557k |