Heros

Analysis

Heros is a registered charity in England and Wales, based in Oxon. It was registered in July 2006, 20 years ago. Its declared purposes cover education/training and animals, which this site groups under animals. Legally it is a charitable company (Companies House number 05679136). It says it provides human resources, provides buildings/facilities/open space and provides services.

In the financial year ending March 2025, Heros reported income of £2.0m and spending of £1.6m, spending 80% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £613k to £2.0m (+221%), an average of +34% a year. The sharpest change came in the year to March 2024, when income rose by 148%. Over the whole period it spent 80% of the income it received.

Among 2,161 England and Wales charities whose main cause is animals and that reported income, Heros sits at the 95th percentile: it is larger than about 95% of them. Against every charity in England and Wales with reported income it ranks in the 96th percentile. Charities of a similar size with the same main cause include Friends of Animals League (£2.0m), The Gorilla Organization (£2.0m) and The Aspinall Foundation (£1.9m).

In its latest detailed accounts, income came from trading 48%, charitable activities 28% and donations and legacies 22%. Gifts in wills alone brought in £164k. Charitable activities took 98% of spending and raising funds 2.0%. Reserves of £1.0m would cover about 8 months of spending at that rate. It employed 21 people.