Pure Leapfrog

Analysis

Pure Leapfrog is a registered charity in England and Wales, based in London. It was registered in November 2005, 21 years ago. Its declared purposes cover the prevention or relief of poverty and environment/conservation/heritage, which this site groups under poverty relief. Legally it is a charitable company (Companies House number 05534395). It says it makes grants to organisations, provides other finance and provides advocacy/advice/information.

In the financial year ending August 2025, Pure Leapfrog reported income of £816k and spending of £723k, spending 89% of its income. Across the 5 years on record, from August 2021 to August 2025, income grew from £530k to £816k (+54%), an average of +11% a year. The sharpest change came in the year to August 2025, when income rose by 165%. Over the whole period it spent 104% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, Pure Leapfrog sits at the 92nd percentile: it is larger than about 92% of them. Against every charity in England and Wales with reported income it ranks in the 93rd percentile. Charities of a similar size with the same main cause include Carmarthen Domestic Abuse Services Ltd (£816k), Barnet Refugee Service (£817k) and Mayflower Sanctuary Limited (£816k).

In its latest detailed accounts, income came from charitable activities 95% and donations and legacies 5.0%. Charitable activities took 98% of spending and raising funds 0.0%. Grants to other organisations totalled £2,610. Reserves of £149k would cover about 2 months of spending at that rate. It employed 10 people.