Magenta Living

Analysis

Magenta Living is a registered charity in England and Wales, based in Birkenhead. It was registered in November 2004, 22 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives, disability and the prevention or relief of poverty, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 04912562). It says it makes grants to individuals, makes grants to organisations and provides human resources.

In the financial year ending March 2025, Magenta Living reported income of £82.7m and spending of £74.5m, spending 90% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £69.6m to £82.7m (+19%), an average of +4.4% a year. Over the whole period it spent 91% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Magenta Living sits at the 100th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 100th percentile. Charities of a similar size with the same main cause include The Salvation Army International Trust (£81.8m), Elim Foursquare Gospel Alliance (£83.9m) and Alternative Futures Group Limited (£80.7m).

In its latest detailed accounts, income came from charitable activities 95% and trading 3.6%. Charitable activities took 99% of spending and raising funds 0.0%. Reserves of £154.9m would cover about 25 months of spending at that rate. It employed 583 people.