Willow Foundation
Analysis
Willow Foundation is a registered charity in England and Wales, based in Welwyn Garden City. It was registered in November 2004, 22 years ago. Its declared purposes cover the advancement of health or saving of lives and disability, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 05207070). It says it provides services.
In the financial year ending December 2025, Willow Foundation reported income of £4.1m and spending of £4.3m, spending 105% of its income. Across the 5 years on record, from December 2021 to December 2025, income grew from £2.3m to £4.1m (+83%), an average of +16% a year. The sharpest change came in the year to December 2022, when income rose by 27%. Over the whole period it spent 101% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Willow Foundation sits at the 96th percentile: it is larger than about 96% of them. Against every charity in England and Wales with reported income it ranks in the 98th percentile. Charities of a similar size with the same main cause include New Marston Limited (£4.1m), Age Concern Wirral (£4.1m) and Rape Crisis South London (£4.1m).
In its latest detailed accounts, income came from charitable activities 49%, donations and legacies 49% and investments 1.6%. Gifts in wills alone brought in £119k. Charitable activities took 45% of spending and raising funds 54%. Reserves of £2.9m would cover about 8 months of spending at that rate. It employed 61 people.
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Donations 46%
- Legacies 2.9%
- Charitable activities 49%
- Trading 0.5%
- Investments 1.6%
In the charity's own words
Willow supports seriously ill 16 to 40 year olds throughout the UK to get more out of life by providing unique and unforgettable Special Days and Special Treats. For some it gives a positive focus away from diagnosis and treatment and may be a final chance to create lasting memories. For others it marks recovery, boosting confidence and providing motivation to move forward with their lives.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| New Marston Limited | Manchester | £4.1m |
| Age Concern Wirral | Merseyside | £4.1m |
| Rape Crisis South London | Bristol | £4.1m |
| St Joseph's Hospice Association | Merseyside | £4.1m |