Cheer Trust

Analysis

Cheer Trust is a registered charity in England and Wales, based in London. It was registered in June 2004, 22 years ago. Its declared purposes cover education/training, the prevention or relief of poverty, religious activities and economic/community development/employment, which this site groups under poverty relief. Legally it is a charitable company (Companies House number 04960343). It says it provides human resources, provides services and provides advocacy/advice/information.

In the financial year ending March 2025, Cheer Trust reported income of £72k and spending of £77k, spending 107% of what it took in. Across the 5 years on record, from March 2021 to March 2025, income fell from £94k to £72k (-24%), an average of -6.5% a year. The sharpest change came in the year to March 2024, when income dropped by 30%. Over the whole period it spent 90% of the income it received.

Among 15,276 England and Wales charities whose main cause is poverty relief and that reported income, Cheer Trust sits at the 61st percentile: it is larger than about 61% of them. Against every charity in England and Wales with reported income it ranks in the 66th percentile. Charities of a similar size with the same main cause include Afemai Children's Trust (£72k), Free the Child (£72k) and Street Football Wales (SFW) (£72k).