Magic Breakfast
Analysis
Magic Breakfast is a registered charity in England and Wales, based in London. It was registered in March 2004, 22 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives and the prevention or relief of poverty, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 04977015). It says it provides human resources, provides services and provides advocacy/advice/information.
In the financial year ending August 2025, Magic Breakfast reported income of £10.4m and spending of £11.4m, spending 110% of what it took in. Across the 5 years on record, from August 2021 to August 2025, income grew from £9.0m to £10.4m (+15%), an average of +3.6% a year. The sharpest change came in the year to August 2023, when income rose by 65%. Over the whole period it spent 97% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Magic Breakfast sits at the 98th percentile: it is larger than about 98% of them. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include Hammersmith & Fulham Youth Zone (£10.4m), Blue Ventures Conservation (£10.4m) and St Wilfrid's Hospice (South Coast) Limited (£10.4m).
In its latest detailed accounts, income came from donations and legacies 88%, charitable activities 7.1% and trading 4.1%. Gifts in wills alone brought in £16k. Charitable activities took 82% of spending and raising funds 16%. Grants to other organisations totalled £66k. Reserves of £5.4m would cover about 6 months of spending at that rate. It employed 107 people.
Income and spending
Where the income comes from
- Donations 88%
- Legacies 0.2%
- Charitable activities 7.1%
- Trading 4.1%
- Investments 0.3%
In the charity's own words
Magic Breakfast's aim is to alleviate child hunger and poverty as a barrier to education through the provision of healthy breakfasts to children across England and Scotland. This is being achieved through three key activities: food aid, building capacity in school communities to reach every child at risk of hunger and making the case for change to ensure permanent funding for school breakfasts.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Hammersmith & Fulham Youth Zone | London | £10.4m |
| Blue Ventures Conservation | London | £10.4m |
| St Wilfrid's Hospice (South Coast) Limited | Chichester | £10.4m |
| The Leprosy Mission Great Britain | Peterborough | £10.5m |