Imagine the Day Limited
Analysis
Imagine the Day Limited is a registered charity in England and Wales, based in Solihull. It was registered in November 2003, 23 years ago. Its declared purposes cover education/training, religious activities, arts/culture/heritage/science and economic/community development/employment, which this site groups under religion. Legally it is a charitable company (Companies House number 04942225). It says it makes grants to organisations, provides human resources and provides buildings/facilities/open space.
In the financial year ending December 2025, Imagine the Day Limited reported income of £13.2m and spending of £8.3m, leaving 37% of income unspent that year. Across the 5 years on record, from December 2021 to December 2025, income grew from £1.2m to £13.2m (+1018%), an average of +83% a year. The sharpest change came in the year to December 2025, when income rose by 271%. Over the whole period it spent 77% of the income it received.
Among 20,496 England and Wales charities whose main cause is religion and that reported income, Imagine the Day Limited sits at the 100th percentile: it is one of the largest 1% in its cause. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include The Rochester Diocesan Society and Board of Finance (£13.1m), Leeds Diocesan Trust (£13.3m) and Woodard Schools (Nottinghamshire) Limited (£13.1m).
In its latest detailed accounts, income came from donations and legacies 99%. Charitable activities took 100% of spending and raising funds 0.0%. Grants to other organisations totalled £7.7m. Reserves of £228k would cover about 0 months of spending at that rate. It employed 5 people.
Income and spending
Where the income comes from
- Donations 99%
- Charitable activities 0.5%
- Investments 0.2%
- Other 0.0%
In the charity's own words
The Charity's activity is that of the promotion and advancement of the Christian religion, the worship of God and the spreading of the Gospel of the Lord Jesus Christ in the UK and overseas.Specifically the Charity runs the Lions Programme which provides training for Christian Entrepreneurs and Big Sing Soul which provides choral support for schools, prisons and related disadvantaged groups.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| The Rochester Diocesan Society and Board of Finance | Rochester | £13.1m |
| Leeds Diocesan Trust | Leeds | £13.3m |
| Woodard Schools (Nottinghamshire) Limited | Worksop | £13.1m |
| Aid to the Church in Need (United Kingdom) | Surrey | £13.5m |