The Plain Truth
Analysis
The Plain Truth is a registered charity in England and Wales, based in Cambridge. It was registered in June 2003, 23 years ago. Its declared purposes cover general charitable purposes, education/training and religious activities, which this site groups under religion. Legally it is a charitable company (Companies House number 04619778). It says it provides advocacy/advice/information.
In the financial year ending December 2025, The Plain Truth reported income of £53k and spending of £73k, spending 138% of what it took in. Across the 5 years on record, from December 2021 to December 2025, income fell from £102k to £53k (-48%), an average of -15% a year. The sharpest change came in the year to December 2022, when income dropped by 58%. Over the whole period it spent 133% of the income it received.
Among 20,496 England and Wales charities whose main cause is religion and that reported income, The Plain Truth sits at the 49th percentile: it is larger than about 49% of them. Against every charity in England and Wales with reported income it ranks in the 62nd percentile. Charities of a similar size with the same main cause include Smile (£53k), Newham Islamic Cultural Association (£53k) and Written Word Outreach Ministries (£53k).
Data notes from the register: Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.
Income and spending
Where the income comes from
- Other 100%
In the charity's own words
The charity publishes a Christian magazine - The Plain Truth - three times a year, which is circulated free to its subscribers. The magazine carries articles on everyday topics, from a Christian perspective. The charity also produces a monthly podcast which is free to download. The magazine is available in both print and a pdf (downloadable) version. The charity has also produced a free book.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Smile | Kent | £53k |
| Newham Islamic Cultural Association | London | £53k |
| Written Word Outreach Ministries | East Sussex | £53k |
| The Thornton Trust | Hertford | £53k |