Max Appeal

Analysis

Max Appeal is a registered charity in England and Wales, based in Stourbridge. It was registered in September 2001, 25 years ago. Its declared purposes cover general charitable purposes, education/training, the advancement of health or saving of lives and disability, which this site groups under health and saving lives. It says it makes grants to organisations, provides human resources and provides services.

In the financial year ending August 2025, Max Appeal reported income of £73k and spending of £74k, spending 102% of its income. Across the 5 years on record, from August 2021 to August 2025, income grew from £65k to £73k (+11%), an average of +2.7% a year. The sharpest change came in the year to August 2022, when income rose by 26%. Over the whole period it spent 108% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Max Appeal sits at the 58th percentile: it is larger than about 58% of them. Against every charity in England and Wales with reported income it ranks in the 66th percentile. Charities of a similar size with the same main cause include Darlington Area Churches Youth Ministry (£73k), Hub Community Project (£73k) and Dalgleish Trust (£73k).

Data notes from the register: The latest annual return was received after its deadline. Spending has exceeded income in each of the last three reported years, so the charity has been drawing on reserves or other funds.