Embrace the Middle East
Analysis
Embrace the Middle East is a registered charity in England and Wales, based in Buckinghamshire. It was registered in June 1999, 27 years ago. Its declared purposes cover education/training, the advancement of health or saving of lives, disability and the prevention or relief of poverty, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 03706037). It says it makes grants to organisations and provides services.
In the financial year ending December 2025, Embrace the Middle East reported income of £6.2m and spending of £5.2m, spending 83% of its income. Across the 5 years on record, from December 2021 to December 2025, income grew from £4.4m to £6.2m (+40%), an average of +8.8% a year. The sharpest change came in the year to December 2024, when income rose by 24%. Over the whole period it spent 97% of the income it received.
Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Embrace the Middle East sits at the 97th percentile: it is larger than about 97% of them. Against every charity in England and Wales with reported income it ranks in the 98th percentile. Charities of a similar size with the same main cause include Zoe's Place Trust (£6.2m), Harlington Hospice Association Limited (£6.2m) and The Gloucester Charities Trust (£6.2m).
In its latest detailed accounts, income came from donations and legacies 91%, charitable activities 6.0% and investments 2.6%. Gifts in wills alone brought in £2.5m. Charitable activities took 85% of spending and raising funds 13%. Grants to other organisations totalled £2.4m. Reserves of £3.5m would cover about 8 months of spending at that rate. It employed 34 people.
Income and spending
Where the income comes from
- Donations 52%
- Legacies 40%
- Charitable activities 6.0%
- Investments 2.6%
In the charity's own words
Embrace the Middle East, formerly known as BibleLands, seeks to improve the lives of vulnerable and disadvantaged people in the Middle East. We do this in partnership with local Christians, focusing on education, healthcare and community development.
Similar-sized charities, same cause
| Charity | Location | Income |
|---|---|---|
| Zoe's Place Trust | Cleveland | £6.2m |
| Harlington Hospice Association Limited | Hayes | £6.2m |
| The Gloucester Charities Trust | Gloucester | £6.2m |
| Addiction Recovery Agency Ltd | Bristol | £6.2m |