Broadening Choices for Older People

Analysis

Broadening Choices for Older People is a registered charity in England and Wales, based in Birmingham. It was registered in March 1999, 27 years ago. Its declared purposes cover the advancement of health or saving of lives and accommodation/housing, which this site groups under health and saving lives. Legally it is a charitable company (Companies House number 03685650). It says it makes grants to individuals, makes grants to organisations and provides human resources.

In the financial year ending March 2025, Broadening Choices for Older People reported income of £10.0m and spending of £10.0m, spending 99% of its income. Across the 5 years on record, from March 2021 to March 2025, income grew from £7.7m to £10.0m (+31%), an average of +7.0% a year. The sharpest change came in the year to March 2024, when income rose by 16%. Over the whole period it spent 99% of the income it received.

Among 24,651 England and Wales charities whose main cause is health and saving lives and that reported income, Broadening Choices for Older People sits at the 98th percentile: it is larger than about 98% of them. Against every charity in England and Wales with reported income it ranks in the 99th percentile. Charities of a similar size with the same main cause include Orbis Charitable Trust (£10.0m), Connection Support (£10.1m) and Health Limited (£10.0m).

In its latest detailed accounts, income came from charitable activities 98% and investments 1.0%. Charitable activities took 100% of spending and raising funds 0.2%. Reserves of £15.0m would cover about 18 months of spending at that rate. It employed 238 people.